Create Interactive Videos to Retain Your Target Audience's Attention

What can it mean for you to use Interactive Video?

In this video, many interactive video elements are being demonstrated. Just think of the Power of truly engaging your viewer in a simple, fun way that allows them to choose what they wish to learn about.
The main purpose of using an interactive element within your video is to offer your viewer the strongest type of engagement possible. Interactive Video Elements allow the Viewer to participate in the choice of what they wish to view. This process of offering your viewers a “say” in the content they will be watching, is a very powerful, engrossing, and highly engaging, compelling tool to use in your video marketing.

Let’s say, for example, that you are offering an education series which includes 20 different video segments, chapters, or episodes.

Rather than having to search online or on Youtube or even within your own website for the specific episode the viewer may want to watch, you can give them the choices easily by offering interactive “Hotspots” or “buttons” or “chapters” or “quizzes” right inside your main intro video. The viewer can decide that they have seen enough of the introduction, are interested in learning more, and then THEY choose exactly and specially what they want to learn about.

The video above shows some mere examples of some of these interactive elements. Once the viewer chooses to watch a specific video after the original introduction, they will be automatically directed to that new video. And they are once again presented with various interactive options in this 2nd video, which allows them once again to decide for themselves what is most important to watch next.

If you sell a certain line of beauty products, you can, after a few seconds into your intro video, ask if the viewer is a Man or a Woman. They can then click on to watch whichever video will pertain more to them instead of watching a generic video.

How many times have you wanted to be sure your viewer was getting the information that pertains specifically to their needs? Wewll now you will be able to do just that.

Send your viewer to your website, landing page, Facebook, Linkedin, Twitter or Instagram post, allow them to fill out an order form RIGHT INSIDE THE VIDEO, have them choose what topic they are most interested in learning in your educational series, and the list goes on.

Interactive videos get your message across in a concise and much more target directed approach than any other type of video marketing strategy.