EVERYONE is ONLINE. Young and not so young are now online using Zoom, Facetime, Skype, to communicate with friends and family.
2: Seniors are online now more than ever, not just to communicate, but also to SHOP, research (get information, education), and find needed Services.
3: A recent client of mine received an actual Phone call from an elderly couple from out of state who found her online via a google search. IF she did NOT have a significant online presence, they would have found her competition instead.
4: Having a viable online marketing strategy is no longer an option, it is a NECESSITY for your success.
These are trends that will NOT go away. They may change and morph and transform but they are here to stay.