How To Reach Your Target Audience

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As a small business owner, one of our biggest challenges is getting in front of a large enough audience. There are only 24 hours in the day, and there are only so many networking meetings that we can attend in the month.

The absolute best way to earn someone’s trust and convert them into a paying and buying customer is to meet face-to-face. The human factor cannot be discounted in business marketing. But again, there are limits and how many of these in person meetings we can accomplish in a short period of time.

So what is the next best thing? That would be a way for you to share your story, get your message across, attract your potential audience, engage that audience, establish a trust factor, and be perceived as the expert in your field. You could do this 24/7, have an unlimited global reach, and the best part is, “you don’t even have to be there”.

The answer is simple. Online video marketing. Online video marketing is the king of Internet content. A professionally created promo video, containing all the elements that goes Google and your future clients love, can be the best marketing investment you will ever make for your business.

What are some of these elements? First of all, the video must look professional as a reflection of your business brand. Filming the video on your phone and using that as a promotional piece for your business will reflect poorly on you. This is not to say that the video be a slick, Hollywood type video representation with just a lot of pizzazz but no heart.

The videographers job while filming your promo video is not just to make sure that the lighting and the sound are of the highest quality, although that is an integral part. The real job of the videographer is to bring out the heart of your business, the human factor. When people watch your video, you want them to feel that you are speaking directly to them with care, honesty and passion.

This is where Video Magic Productions Santa Clarita can work their magic to help you incorporate all those dynamic elements into your video promo.
Bonnie Keith of Video Magic Productions is an award-winning videographer and professional actress. She will hold your hand every step of the way through the video creation process. She will make sure that your vision for your business comes through at the core of the video.

For more information or to see how Bonnie can help you reach more of your target audience and convert them into customers, please feel free to call her at: 661 – 755 – 1699.