1: EVERYONE is ONLINE. Young and not so young are now online using Zoom, Facetime, Skype, to communicate with friends and family.
2: Seniors are online now more than ever, not just to communicate, but also to SHOP, research (get information, education), and find needed Services.
3: A recent client of mine received an actual Phone call from an elderly couple from out of state who found her online via a google search. IF she did NOT have a significant online presence, they would have found her competition instead.
4: Having a viable online marketing strategy is no longer an option, it is a NECESSITY for your success.
These are trends that will NOT go away. They may change and morph and transform but they are here to stay.
To read more about Digital Online Presence view the PDF below: