2. Videos are one of the best forms of marketing, and they’re incredibly useful for businesses. 

A promo video is a short video that promotes your products or services. The perfect promo video will do more than just share a marketing message—it will tell a story that will engage, educate, and entertain potential or existing customers.

Promotional videos are not only the tools for engagement. They can also educate and entertain potential or existing customers, telling a story to make them want to come to your business. And if you know how to make an engaging promo video, your chances of success will increase exponentially.

If you don’t know what type of story to tell or you don’t have the  expertise on how to present your promotional video in the best way, do not fret! Here, I will share a few ideas with you on Promotional videos that may help  inspire you to create your own videos to reach your target market.

 Business Introduction…for home page of your website

The first in our marketing promo video ideas list is to make a business intro promo video. Your brand is special. Your business has a story. Share that story with your audience! You may think they know everything about you, but many are craving for more information about how you started your company, who or what inspired you, and what goals you have for the future. A great way to share this information is by creating an introduction video on your homepage or “About” page on your website.

New Product or Service Introduction

When you release a new product, it’s important to make people know about it! Creating promotional videos is the best way to show your reliable and trendy products. These videos can also highlight a product’s unique and most useable features. A lot of well-known brands take advantage of video marketing for this purpose. Product videos are focused totally on the product. Actually, a product promo video shows how the product solves their problem and how it will be beneficial to the clients. Product promotional videos give an insight into the standout characteristics of the product that make it different and spread brand awareness.


The use of video to train employees on the products/services that they will be selling, teaching the requirements of HR in your company, OR welcoming new recruits/employees and training them without using the resources of another employee, will save your company, time, money, and is the most efficient use of everyone’s time.

Animation video

The next one up in our list of promo video ideas is an animation video. Animated videos are not only informative, but also entertaining! Their main goal is to get the point across about your products in a lighthearted way.

Practically any product can be improved with animated elements because of their ability to liven up even the most mundane videos. Using animation can make a great promo video.

Audiences, including your target market, are not threatened by a cartoonish character and will judge them less than a human spokesperson.  Think of adding animation to your video marketing arsenal.

One aspect of animation is to have an animated “cartoon” version (AVATAR) created of YOU. Especially IF you are afraid of the camera, this Mini-You will be able to take the stress and worry away from you while still delivering your message in an engaging and likeable way.

 Customer testimonials

 If you have any customer testimonial videos, it’s important that they are publicized. Potential consumers might be hesitant about ordering products or services from your company, so giving them a sneak peek into others’ experiences is an excellent way to guarantee they feel confident and secure when deciding to purchase your products. Customer testimonials are a great way to show the effectiveness of your product by offering a third party review of their personal experience.

Customer testimonial videos are an excellent way to show current and potential customers how your products have helped others. They’re also the perfect way to bring the customer-brand relationship full circle by using people who are already loyal to your brand.

Many business owners fear that they are bothering their clients by asking for a video testimonial. Nothing could be further from the truth. Satisfied clients are more than happy to share their experiences with your service/product. Just ask and make sure the customer shares in their own words.

Event promo videos

Do you have an upcoming event, workshop, webinar, or speaking engagement?

Event-goers are always wondering, “What am I going to miss if I don’t go?” In this new era, marketers can capitalize on this FOMO with event promo videos. These short videos are perfect for generating buzz about an upcoming big event, and driving attendance higher. They’re also a great way to share clips on social media for those not in attendance to see what they’re missing out on so they don’t miss out next time.


One of the best promotional video ideas is to make content helpful and substantial. A great way to do this is by making a video that shows how people can use your product/service . These tutorials are helpful, entertaining, and informative. We’ve found that the type of video content that is most searched for in search engines are videos that answer customer questions.  What are your customers needs in regards to your product? Create a video or video series which will walk them step by step in how best to use the product.

Before and after videos

Nothing sells better than visual proof that a product works in the manner it is advertised. Before and After Videos SHOWS exactly how your product will solve their problem.

This is one of the best types of promo video to prove what the product does, by stating the before and after.

The before and after video format is so popular because it shows the transformation of something from an initial state of difficulty or difficulty to a final state of ease.


Rather than having a page on your website with questions and answers, consider adding a short video to answer each individual FAQ!!  Then, you can link to other pages for more information. It’s important to include not only the usual questions, but also those that highlight the features of your products and services.

These are just a few Video Marketing Ideas for you to consider for 2022. Most important is that you Begin, no matter how small, to gain an online video presence. Outshine your competition in 2022 with a strong Video Marketing Plan.

Bonnie at VideoMagic Productions is here to discuss your video needs large or small.

go to: calendly.com/yourvideopro to book your free 30 minute video consultation. You Cannot Afford to NOT call Bonnie at 661-755-1699

want a custom video avatar created for you to use as your own personal spokesperson? Contact VideoMagic Productions today